Bayer France and Elicit Plant, a pioneering agri-biotech company, announce an exclusive partnership agreement in France for the distribution of Best-a and EliZea products, approved against water stress, thereby consolidating a more sustainable and resilient future for French agriculture.

A Partnership for Sustainability in Agriculture

In an agricultural world facing unprecedented climatic challenges, Elicit Plant and Bayer are joining forces to accelerate maize resilience in France. From October 1, 2024, Bayer will become the exclusive distributor in France of Elicit Plant’s Best-a and EliZea products, specifically targeting maize water stress issues.

“This strategic partnership with Bayer offers us a tremendous opportunity to reinforce our leadership in terms of market share in Biosolutions for field crops whose yields are impacted by climate disruption. Working with an industry leader allows us to accelerate the adoption of our proven solutions that both preserve agricultural yields and reduce plant water consumption by 20%,” said Jean-François Déchant, CEO of Elicit Plant.

Amplifying Access to Innovative Biostimulation Solutions Best-a and EliZea to Combat Water Stress

This partnership aims not only to extend the reach of Elicit Plant’s biosolutions, but also to draw on Bayer’s expertise in sustainable agriculture. The impact of this partnership will also be assessed through improved crop yields and their contribution to a more resilient and sustainable agricultural model.

“Bayer, the leader in sustainable corn growing in France, supports corn growers in meeting production challenges in the face of climate change, by providing concrete solutions: a complete range of DEKALB seeds, plant protection products and digital tools via its “Climate Field View” platform. The Best-a and EliZea products complete this offering, providing solutions for optimal management of water and climate stress. By making this offer available to the entire market, this partnership demonstrates Bayer’s commitment to ensuring a sustainable future for corn growing, while meeting today’s challenges,” explains Guillaume Chancrin, Head of the Crops Division at Bayer France.

Both companies share ambitious goals for this partnership: leveraging the already observed success of Best-a and EliZea products to improve the accessibility and visibility of these innovative solutions. Together, Elicit Plant and Bayer look forward to a significant increase in their ability to offer farmers concrete, complementary solutions.

Find out more about Bayer France and Elicit Plant, and have the opportunity to connect with both teams by joining them at London’s world Agri-Tech Innovation Summit, this September 30 – October 1. Register you place.